I discovered Fears a couple of years into my watch obsession. As I looked beyond new watches and became involved with the world of vintage, sentimentality took over. Wouldn’t it be great if I could own a vintage watch from the city I was raised in?
A Google search brought up the Fears name and I was surprised to see that a brand that formerly operated just 3 miles from my home, still existed.
I sent an email to Fears’ 4th Managing Director, Nicholas Bowman-Scargill, and received a prompt response. In May of 2018, I was the first guest in the Fears Canterbury showroom. What was immediately clear was the incorporation of the past into every aspects of Fears, including the design of the watches. The models were named after Bristol locations occupied by Fears. The pipette logo was derived from the Syringe hands commonly found on Fears watches. The case design of the Brunswick was based on the 1930s and 40s cushion cased Fears pieces. To top it off, all of the new watches came on a handmade leather strap, sourced from the very tannery in Ashton that the company used in years gone-by.
I was struck by the passion that Nicholas had for the Fears brand, a passion that could only come from having a blood connection to the company. The way Nicholas sought to operate the business was completely embedded in the ethos of the Fears of old.
This was not the reinventing of the brand; it was a continuation. Quintessentially English, focused on quality, dependability and customer orientated, just as Fears always was.