For sale we have a circa 1995 Cheerios Promotional Quartz watch. It was part of a short ran send away promotion on the back of Cheerios packets in the UK. This is a New Old Stock example, which has no signs of wear considering its nearly 30 years of age. 
 
It has a plastic case with a flexible plastic strap. The dial is white with Cheerios branding coloured strips marking the 12, 3 ,6 and 9 hour markers. The dial is signed with the Cheerios logo. There are a thin hour and minute hand, with a rotating see-through plastic disc with Cheerio graphic. This acts as the seconds hand and is the most fun aspect of the watch. It has a Stainless Steel case back which has a sunburst finish. The original sticker remains on the rear. 
 
The movement is an ISA calibre 1198. The movement is quartz and is Swiss Made. It is functioning well with a new battery.
 
'The all time great cereal'.
 
Case dimensions:
Case width: 34mm
Case width with crown: 35mm
Case length: 40mm
Depth: 10.25mm
Lug width: 16mm