For sale we have a circa 1990s Cheerios Promotional Quartz watch. It was part of a send away promotion on the back of Cheerios packets in the US. This is a New Old Stock example, which has no signs of wear considering its nearly 30 years of age. It does have some minor markings from storage.
 
It has a plastic case with a flexible plastic strap. The dial is Yellow with the signed Cheerios logo. There are a baton style blued tone hour and minute hand, with a rotating see-through plastic disc with Cheerio graphic. This acts as the seconds hand and is the most fun aspect of the watch. It has a plastic case back which is held in with screws. 
 
The Quartz movement calibre is Japanese and is functioning well with a new battery.
 
Case dimensions:
Case width: 35mm
Case width with crown: 37mm
Case length: 41mm
Depth: 12mm
Lug width: 18mm